About Us
Why We Built AskLuci
Running a health clinic today is harder than ever.
Allied health professionals train for years to treat clients, not to become:
Business owners,
Expert admin staff,
Payroll officers,
SEO and marketing strategists,
Website designers,
Email and communication technicians.
It’s simply too much to expect — and too much to ask of any one admin or therapist as well.
The Problem With the Industry
Technology moves faster than people can keep up. What worked last year feels outdated this year.
Practice Management Systems create as many problems as they solve. They move slowly, trying to please everyone, but leave major gaps.
Clinic Managers often lack the training to truly lead. They didn’t go to university for management, and when they leave, they take their SOPs with them — forcing the clinic owner to start over.
Business coaching is limited. It’s usually 1-to-1, motivational, and theoretical — but it doesn’t actually solve operational problems.
Big conglomerates are buying up small clinics. Private health companies are turning care into a numbers game, taking the heart out of healthcare.
For small clinics trying to stay independent, the pressure is enormous.
Why AskLuci Exists
The AskLuci team set out to solve these problems for good.
Not with theory, not with “feel-good coaching,” and not with tools that only do half the job.
We bring:
Software developers and AI specialists who actually build solutions.
Practical tools that solve problems today and adapt to the future.
Automation and systems that move at the speed of modern clinics.
A full CXO (Customer Experience Officer) approach — so you don’t have to juggle all the roles yourself.
We exist to give small, independent clinics the same power, clarity, and capability that big companies have — without losing the heart of personalised care.
Our Mission
To help clinic owners, therapists, and admin teams run practices that are:
We bring:
Efficient — less waste, more utilisation.
Sustainable — systems that don’t fall apart when staff change.
Empowered — teams who feel confident, capable, and supported.
Client-Focused — delivering care that matches the values of the business.
AskLuci is more than software.
It’s your partner in building a better clinic experience — for your staff, your clients, and for you as the owner.
The CXO for small clinics.
We put all the pieces together, so you don’t have to do it alone.
