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AskLuci Shows You in our $1M Allied Health oustanding invoice challenge.

At AskLuci, our mission is simple to say and hard to do:
We are working towards one best way to run an allied health clinic.
Not one software.
Not one template.
Not one guru’s opinion.
One best way to do the everyday things that matter – booking, billing, claiming, communicating, documenting – so clinic owners, therapists and admin teams don’t have to reinvent the wheel every single day.
We’re building the thing we wished had existed for us.
Before AskLuci, we lived the same story we now see in clinics everywhere.
Owners who are incredible therapists but never had formal business training.
Admin teams doing their absolute best with whatever they were handed.
Everyone working hard… and yet:
Processes were stitched together from habit and history
Systems didn’t talk to each other
The same task was being done (or fixed) by multiple people
No one had a clear, reliable model of “this is the way a modern clinic should run”
Think of it as a gold-standard playbook for running an allied health clinic:
Not generic business advice
Not a collection of random tips
But a coherent, joined-up method that covers the full client journey, the full admin load, and the money flows that keep a clinic alive.
We don’t claim to have arrived at the one best way yet.
Our mission is to discover, design, test and refine it – with clinics, not in isolation from them.
Allied health is full of brilliant people doing important work.
But as a sector, we’re asking too much of individuals and not enough of systems.
We expect:
Clinic owners to be clinicians, leaders, strategists, operations experts and finance managers
Admin teams to be receptionists, triage nurses, IT support, claim specialists and bookkeepers
Therapists to deliver high-quality care and manage complex admin on the side
Most have never been given a proven model to follow. So what happens?
Every clinic, every practice manager, sometimes every receptionist, builds their own micro-version of “how we do things here”:
A policy written in a Word document no-one opens
A spreadsheet someone made three years ago
A workaround in the PMS
An unwritten rule that lives in one person’s head
Each decision might make sense in the moment.
But the result is patchwork – and patchwork is expensive.
It shows up as:
High AMCA – too many admin minutes per appointment
Staff burnout – everyone working hard, constantly “catching up”
Inconsistent client experience – depends who answers the phone or which therapist you see
Financial fog – uncertainty around where time and money are going
We don’t accept that this is “just how clinics are”. We believe allied health deserves better:
better systems, better processes, and better support.
“Standardisation” can be a scary word in healthcare.
We want to be clear about something:
One best way is about removing pointless complexity, not clinical nuance.
We never want to flatten the parts of your work that should be different:
The way you tailor treatment to a person
The way you use your clinical judgement in complex cases
The way your discipline naturally approaches care
But we do want to standardise the parts that don’t need to be reinvented:
How a new client is onboarded
How cancellations and DNAs are handled
How claims are submitted to NDIS, WorkCover, Medicare, DVA, Comcare, private health
How invoices are raised and reconciled
How AMCA is measured and improved
How information moves between admin, therapists, owners and bookkeepers
We believe there are hundreds of areas where clinics can share a common, proven method – and still express their own values, culture and clinical style.
One best way is not about making every clinic identical.
It’s about giving every clinic access to a strong operating foundation so they can focus on what makes them special.
How We’re Working Towards “One Best Way”
Our approach at AskLuci is deliberately grounded and practical. We don’t sit in a room and invent theory. We:
1. Observe reality
We spend time with real clinics, mapping what actually happens – not what policies say should happen. We follow the life of an appointment, from first contact to fully closed off, including all admin, claims and money flows.
2. Measure the work (AMCA and beyond)
We look at AMCA as a core lens:
How many admin minutes does it really take to complete an appointment here?
We also look at touch points, failure points, delays, duplication, and human pain points.
3. Design a better way
We work with clinic leaders and teams to design simplified, clarified workflows. The aim is fewer steps, fewer reworks, clearer responsibilities, and smarter use of tools.
4. Embed in tools, training and support
One best way only matters if people can actually follow it. So we’re focused on turning process into something usable: prompts, automations, guidance, and training that fit into daily work.
5. Test, learn and refine
We don’t pretend to get everything right on the first pass. We learn from data, feedback and lived experience. When we find something that works consistently across clinics, it moves closer to “best way” territory.
Our mindset is: curious, not dogmatic.
We hold a high bar for what “best” means, and we’re willing to update our thinking as we learn.
If we’re successful in our mission, we imagine a future where:
A new clinic owner doesn’t have to figure everything out from scratch – they can plug into a proven way of running the business side.
Admin teams are proud of their systems, not constantly patching holes.
Therapists spend more time in their zone of genius, not buried in admin.
AMCA is understood, tracked and intentionally improved – not an invisible drain on everyone’s energy.
Payments, claims and reconciliations are clear, traceable and much less stressful.
Clinic profit isn’t guesswork; owners know how the machine works and how to tune it.
Staff feel valued and supported by their systems, not let down by them.
And beyond any single clinic:
Communities get more reliable, sustainable allied health services.
The sector as a whole becomes more attractive to work in – because the admin side is no longer chaotic and punishing.
That’s the “why” behind one best way.
For us (Monique and Joshua), this isn’t just a business idea. It’s personal.
We’ve seen:
talented therapists question whether they can keep going
brilliant admin staff burn out under constant pressure
owners lie awake at night knowing something isn’t working but not having the language or tools to fix it
We don’t accept that this is the cost of doing meaningful work in allied health.
We believe that if we can give clinics a clear, tested, human-centred one best way to operate, we can change that story:
Admin becomes lighter, cleaner and more predictable
People can do more of the work that actually fulfils them
Clinics become safer, kinder and more sustainable places to work and receive care
That’s why we exist.
AskLuci is our way of doing something practical about a problem we’ve lived and studied deeply.
If you’re a clinic owner, therapist, practice manager or admin lead and you’ve ever thought:
“Surely there’s a better way to do all this.”
Why are we all reinventing this alone?”
“I just want a model that works.”
You’re exactly who we’re building for.
Our mission is one best way – for you, your team, and every client who walks through your doors.
Join us.
Case Studies